Here’s something that Telecel broadband subscribers have already noticed over the past few days – the mobile network operator adjusted its daily data bundles before Christmas, reducing the data allowance on its daily bundles by half.
Subscribers are now getting 150 MB of data for a US$1 subscription, down from 300 MB and $2 is now worth 500 MB from the previous 1 GB. The bundles are still valid for 24 hours.
Predictably the adjustment hasn’t been welcomed by subscribers with some taking to social media to vent their frustrations and question the mobile operator which hadn’t flighted adverts with the updated packages on its Facebook page.
The Facebook post that has attracted negative comments
Outside bundled Over the Top services like WhatsApp and Facebook bundles Zimbabwe has some of the most expensive mobile broadband packages in Africa with daily data bundles like the ones that Telecel has adjusted providing a sense of “affordable data”.
A reduction of the data from Telecel lowers the value proposition of the same bundles and positions its competition -Econet and NetOne – as better mobile broadband providers.
Considering how Telecel is currently struggling to maintain and grow active users (it’s also stuck as the smallest mobile operator in Zimbabwe) and how mobile broadband growth is now a key part of telecoms revenue growth as voice declines, this is a misstep that its competitors will probably capitalise on.