A whopping 24.83% of Zimbabweans are enjoying their window to the digital space through ‘unknown’ imitation smartphones making up the second largest chunk of mobile and tablet vendor market share in Zimbabwe.
The most popular brand of smartphones and tablets is currently Samsung and surprisingly third place is Nokia pulling strong at 11.04% which means there are still quite a number of loyalists holding on to their Symbian and early iterations of lumia devices.
However it is not looking well at all for a number of mainstream manufacturers that are trailing behind owing to the generic devices whose popularity is mainly centred on being very similar to flagships in appearance and costing much much less.
For comparison Zimbabwe is third when it comes to the highest market share of ‘Unknown’ generic smartphones only bested by Swaziland and Malawi. Take a look at the charts below.
24.83% is a huge share that smartphone vendors operating locally are missing out on as well as other vendors like Nokia who have not yet set sights for Africa but from the stats it shows they still have a healthy fan base. One major business that is booming is the smartphone resale and refurbishment.
It would be brilliant if Samsung Zimbabwe, Huawei Zimbabwe or ZTE Zimbabwe would offer the service of trading in your old smartphone for a newer model and only have to pay a small fee.
It’s a healthy business that is popular at the former Ximex Mall and Zimpost Mall and something that can bump up sales for these vendors.
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