1 in every 2 Econet subscribers is active on EcoCash

Wherever you are, 1 out of every 2 active Econet subscribers is active on EcoCash. I spent some time going through the telecommunications report from POTRAZ for the first quarter of this year. The data presented in that document led me to that conclusion and here’s how I got there.

In the last quarter of 2016, EcoCash had 3,245,405 active subscriber but this dropped to 3,189,611 due to the cash crisis causing a slight drop in mobile money transactions. An active subscriber by the way is anyone who completes a transaction like cash-in, cash-out, paying bills or buying airtime within a period of 90 days. So it’s understandable why with the cash crisis, some people might end up not being active subscribers even-though you’d think the situation would encourage people to use plastic money.

As of 2017, Econet has had the largest number of active subscribers at 6,390,232 while the Telecel and Netone are at 1,785,321 and 4,801,762 respectively. So when we take the number of subscribers on Econet and divide it by the number of active EcoCash subscribers, we end up with 0.49913 something. Now I don’t want to anger all the math geniuses out there who will say that it’s not exactly 50% and that you can’t just round up because you’re working with people.

However, considering that the report only takes account of the first quarter of 2017 and we’re already past that, it means that it’s likely that the number of Econet subscriber using EcoCash has risen again, due to new people signing up for the service, to be above half of the total number of Econet subscribers.

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Even-though other mobile operators have large subscriber on their network, none of them have half of their subscriber using their mobile payment solution. Econet has managed to make it essential to be on EcoCash when you are on the network hence more people are using it. It’s just like with the case of Apple products, I always tell people that when you buy an iPhone or a mac book pro, it’s not really about the specs but it’s about the experience and the ecosystem. It’s more enjoyable to have an iPhone and a mac book pro than have an iPhone and a Windows laptop.

One thing to note is that all these number might not necessarily mean unique subscribers. This is because one person may own multiple Econet lines and register them all on EcoCash.

However, it’s unlikely that the majority of the subscribers come from such people. Also remember that even-though Econet has that many subscribers it doesn’t mean it’s the most affordable.

Some of the subscribers could be teenagers who have parents or guardians that take care of the bill. But this is not about which mobile operator to choose. Knowing this information do you think it means that EcoCash has become a necessity for Econet subscribers or even for everyone?

You can get the 2017 first quarter Zimbabwe Telecoms Reports by POTRAZ (pdf downloads) and other reports from previous quarters and years on that page.

EcoCashEconetPOTRAZ

EcoCash is a mobile money transfer facility which is run by Econet Wireless Zimbabwe. The facility has grown in leaps and bounds since its inception and is arguably the largest mobile money transfer agent considering the huge sums of transactions that the platform is said... Read More About EcoCash

Econet Wireless Zimbabwe, a subsidiary of Econet Wireless International, is the first and largest mobile network services provider in Zimbabwe. The telecoms giant became popular with its products and services such as Buddie. It has established branches in different corners of the country and enjoys... Read More About Econet

The Postal and Telecommunications Regulatory Authority of Zimbabwe POTRAZ) is the regulatory authority of Zimbabwe's telecommunications sector and was established in terms of the country's Postal and Telecommunications Act Chapter 12:05. POTRAZ was established in February 2001 Read More About POTRAZ

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5 Comments

  1. willard says:

    Wow this is awesome.What an article.Well researched and explained article.Econet is really on the go.Their pioneering spirit is out of this world.Those guys thrive always on convenience than other mobile operators.Wooow.Zvazvinhu zvee.

  2. taraz says:

    From my experience it was not possible to register two numbers on Ecocash due to what they said was the unique linking of a national id to the ecocash account. Maybe circumstances have changed now….

    1. Anonymous says:

      i have to ecocash àccount on two different numbers both registered in my name

  3. Imi Vanhu Musadaro says:

    You shouldn’t make too many “deductions” from consolidated data. Beyond half of the Econets subscribers being on Ecocash, everything else in the article is an assumption not a deduction.

Comments are closed.