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Facebook to introduce Instant videos, a feature that allows you to watch videos offline


Due to data prices in Zimbabwe, whatever online thing that can be done offline excites me; even better when it involves something I use often, in this case Facebook.

Facebook is testing out an Instant videos feature which it has currently rolled out to a few Android users. The feature is meant to allow users to watch Facebook videos when they are offline or when experiencing slow connection. One will be able to load videos on WiFi spots, then go ahead and watch them anywhere else without depleting any more of their mobile data.

The ‘Instant’ videos which basically means the pre-loaded video, will be identified using the lightning bolt icon.

This initiative is good, not only for content consumers but for content creators as well. I mean what does it profit a content creator to create something that will not be watched?? Considering that video is much more engaging (well, still subjective but…), it would be viable for content creators to disseminate their content in video format with less fear of people not watching due to costs constraints.

Most people don’t watch as much Facebook videos when on mobile data as when on wifi (obviously).  But then again, when on WiFi, the things to watch can get overwhelming; so much that you don’t get the chance to watch most of the videos. However, with this feature you can ‘save for offline viewing’ and therefore be less hurried in your watching.

It still doesn’t put content creators at a disadvantage in terms of views, since probably the views will be saved on the phone then uploaded once the user has internet connection again.

This creates better chances for the content uploaded onto the Facebook platform to be watched and as such be assigned value, which is of course good for Facebook especially in it’s advertisements endeavours. It increases the guarantee of advertisers to reach more audience.


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3 thoughts on “Facebook to introduce Instant videos, a feature that allows you to watch videos offline

  1. I already saw this Fb feature on one of the Facebook groups that I manage.
    It looks interesting, but a list of the offline videos would be more than welcome.
    For example when I tried to find some info about natural gas (I pay a pretty impressive bill on heating during the winter), Facebook showed me a post from that was providing me the pros and cons of natural gas, but no videos at all.

  2. Danny, I’m also using Facebook every day, but I haven’t seen live events yet, I’ve seen only videos provided by different users that are in my list or their friends.
    Regarding your search for information, I can say that Facebook is using maybe Google or Bing results when you search for a post or article that has a link on a Facebook page.
    I searched for nuclear energy or atomic energy yesterday, and Facebook showed me a video from National Geographic and also a recent post from that speaks about advantages and disadvantages of using nuclear energy, nuclear fusion and so on.

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