advertisement

How Econet Ruined My SMS Experience…

advertisement
Silhouette of Man on the phone

Back in the day, that should be way back before most of you were born, SMSes used to be precious – it might be difficult to imagine now… but it’s true. You always knew that receiving an SMS meant one of two things; either you were an important someone to a certain somebody or it was some serious emergency.

advertisement

But Econet ruined that! And I could bet you a million bucks (entirely figural) that 1 in every 3 people can relate.

For the sake of those who do not remember, or weren’t born yet I’ll tell you all about it.

advertisement

So there’s a time when SMSes cost 9 cents. To make my point let’s do some quick math: 100 divided by 9 = 11.11111 (we can keep going but we don’t need all those) so this means if you had a $1, you could only send 11 SMSes chete chete.  Therefore, it meant you had to be extra careful when selecting the serious enough issues for SMS. You also had to carefully craft the message because you only had 160 characters. OK, that’s a whole lot more generous than Twitter but you get my point.

Actually, at some point, calling was even cheaper than SMS because you could have a whole conversation for 5c. And by full conversation I mean you could ask where the person you were about to meet was and they could quickly tell you in 5 cents. In fact, you couldn’t risk sending someone an SMS in such a situation because you were not guaranteed of a response. So unless you were really sure that you were that person’s 9c-VIP then the best thing to do was to just call.

Therefore, it was in that scarcity that SMSes derived their value.. just like Bitcoin (sorry, I just had to). However, unfortunately even when Over The Top (OTT) services were ‘born’, that value was still en-grafted in some of us. So yes, I say it’s fortunate because that’s exactly how Econet ruined it!

Alright, say maybe you never got to experience the ‘9c SMS era’, you sure should have somehow experienced the EcoCash SMS notifications – yes the one informing you that “you have received $$$$” So yes either way SMSes are important!

Now had SMSes not been that important to us, we wouldn’t have been so irritated by all the Econet (and now Elevate) updates aka spam that we receive. Each time you hear your phone ring an SMS notification tune, you do either of two things; 1. you immediately check your phone, or 2. fight the urge. I don’t know about you, but I personally have to fight less of an urge for WhatsApp notifications during the day.

However for some, it has become so bad that they don’t even pay attention to any of their SMSes or anything SMS-like. I’ve seen a couple of people whose phones have heaps and heaps of unread SMSes. They completely gave up. Now the problem with that is some people never got their memo, meaning they will still think SMS translates to important, therefore they’ll send important messages via SMS which unfortunately will never reach their intended destination (though of course technically they would have).

So at the end of the day, our precious SMSes have lost their value, all thanks to Econet!

EconetEcoCashWhatsApp

Econet Wireless Zimbabwe, a subsidiary of Econet Wireless International, is the first and largest mobile network services provider in Zimbabwe. The telecoms giant became popular with its products and services such as Buddie. It has established branches in different corners of the country and enjoys... Read More About Econet

EcoCash is a mobile money transfer facility which is run by Econet Wireless Zimbabwe. The facility has grown in leaps and bounds since its inception and is arguably the largest mobile money transfer agent considering the huge sums of transactions that the platform is said... Read More About EcoCash

WhatsApp Messenger is a cross-platform mobile messaging app which allows mobile phone users to exchange messages without having to pay for Short Message Services costs. WhatsApp Messenger application is compatible with different mobile phone models such as iPhone, BlackBerry, Android, Windows Phone and Nokia. The... Read More About WhatsApp


WhatsApp Discussions

Click to join a Techzim WhatsApp group:
https://chat.whatsapp.com/H94LKS22KuvEshYT12phqs

If you find the group full, please notify us on +263 715 071 199 and we'll update the link.


11 thoughts on “How Econet Ruined My SMS Experience…

    1. True. I see NetOne is beginning to do the same with their 138 promotion but at the time of writing it hadn’t become so apparent

  1. i feel for u techzim guys .. econet doesnt advertise with u anymore .. thats why u resort to writing these nonsensical articles ..who doesnt know that when whatsapp and social apps came it disrupted sms side.. u can send 10000000 messages everyday for a small bundle of whatsapp . u cant expect them to reduce pricing .

Comments are closed.

%d bloggers like this: