We have all watched as EcoCash’s dominance has increased in Zimbabwe to near monopoly levels. The mobile money service has become an essential payment method in this country.
Most of us signed up for the service and so were not surprised as details of the dominance were shared. Today, EcoCash has close to 98% market share. Recent developments seem to indicate that EcoCash is actually going to eat into the 2% the competition is starving on.
We know that EcoCash did not get to that position by chance. That is especially so considering that EcoCash was not the first or even the second mobile money solution in the country.
It is then interesting to find out just how Econet managed to overtake the competition. Such a success story deserves to be studied and lessons taken from it.
We at Techzim have taken it upon ourselves to do just that.
Techzim’s write-up on EcoCash looks at the EcoCash journey from pre-launch to its current position. The strategic decisions that Econet made are studied in detail. In easy to read language, the evolution of EcoCash is analysed.
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EcoCash is a mobile money transfer facility which is run by Econet Wireless Zimbabwe. The facility has grown in leaps and bounds since its inception and is arguably the largest mobile money transfer agent considering the huge sums of transactions that the platform is said... Read More About EcoCash
Econet Wireless Zimbabwe, a subsidiary of Econet Wireless International, is the first and largest mobile network services provider in Zimbabwe. The telecoms giant became popular with its products and services such as Buddie. It has established branches in different corners of the country and enjoys... Read More About Econet