In news that will probably delight DStv subsrcibers who love football whilst equally frustrating Kwese subscribers, Supersport has clinched the rights to broadcast the Italian Serie A for the 2018-19 season which will be kicking off on the 19th of next month.
Unlike some sporting content which has been exclusively aired in South Africa, Italy’s top division will be available to all subscribers as DStv said:
All 380 Serie A matches will be broadcast on DStv’s SuperSport across all platforms and DStv packages throughout Sub-Saharan Africa and the adjacent islands and be available to all of MultiChoice’s subscribers.
Though this is not the most popular league right now, football enthusiasts will welcome the addition of Serie A to DStv’s roster of football leagues which already includes the Spanish La Liga and the English Premier League.
Serie A could be a BIG DEAL soon…
Going away from the technical aspects of this deal, the timing could not be more perfect for Supersport as Serie A champions are being linked with a move for Cristiano Ronaldo. You may be wondering why we are delving into football rumours but if Mr Ronaldo does indeed go to Italy there will be a significant rise in the viewership of that league.
I think broadcasters who have the rights to the Serie A will be hoping that this move happens as their pockets only stand to get fatter if that happens.
Kwese, how fare thee?
A few months ago, Kwese clinched the rights to the upcoming season of the French Ligue 1. Though the French league is not a league known for drawing big crowds the move was welcomed and the chance to watch Neymar or Mbappe surely might have been enough to entice some football fans into considering making the switch from DStv to Kwese.
With DStv’s recent move however the tide swings back in their favour and if you’re football fan I don’t see a reason why you would opt for Kwese and not DStv considering they now have rights to three of the five best leagues in the world.
It seems DStv’s stranglehold on subscribers will continue for the foreseeable future and the reason behind this is simple; most households are led by males and these males tend to love soccer. What’s the best satellite offering if you love soccer? Fortunately for Multichoice -and unfortunately for Kwese and Econet Media- that answer remains and will remain DStv for the next 2-3 years.
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