Change is not easy for human beings and for businesses. There is no security like that which comes from familiarity. As the old saying reasons, we prefer a familiar devil to an unknown angel (yes you have heard it said: better the devil you know…). But then the internet…
The internet by nature abhors familiarity. This is a technology that has changed most of what we have known or imagined and keeps changing these things. The internet does not just change life as we know it but it’s a dynamic technology/place itself which keeps changing its nature and what it offers.
That is why Techzim
Techzim exists because of the internet. First and most obviously: Techzim would not be possible without the internet. We would never have had the capital to reach the hundreds of thousands of people we reach monthly in the pre-internet world.
Most importantly though, Techzim exists because of the internet because Techzim exists to uncover, discuss, probe and analyse the opportunity of technology especially the internet for individuals and businesses in Africa.
Change on steroids
They say change is the only constant and they are right. On the internet it’s double true: change is the only thing. So, as an internet business we have to shake off our fondness with familiar devils and be constantly changing.
The look and feel of Techzim is changing, the new look will go live this weekend.
Based on your feedback
For several months we had a feedback form on the site that asked you the Techzim readers to help us improve Techzim. The new design will reflect some of that feedback. I hope we interpreted it well…
Emphasis on community
Techzim has a strong community which is very passionate about the content we cover as well as passionate about the brand itself. We feel that passion every time we write below the expected standard and every time we make stupid mistakes. The community here is never embarrassed to call us out on such.
As such, the new Techzim seeks to enhance the community experience. The discussion experience after articles will be better and we look forward to seeing an increase in conversation as a result. Of course the Techzim WhatsApp groups will continue being places were the conversation continues round the clock and a place were relationships are formed.
One of the most common problems we picked from your feedback was that it was quite difficult to discover content on Techzim especially those articles that explain how to do stuff . The search bar was hidden to most people and the navigation was not very intuitive. We hope we have improved on this and hope that you can quickly find any particular piece of content you want on Techzim.
I’m no spoiler
Let me end here. This was just meant to be a heads up so you don’t wake up to an unfamiliar Techzim without an explanation. Hope you will enjoy the new look.