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OneMoney’s Marketing Strategies Are Working, Subscriber’s Grow By Over 32%

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OneMoney continues to be on an exciting growth trajectory with the mobile money platform witnessing a 32% surge in subscribers in the last quarter of 2018. This 32% increase means that the Netone-owned mobile wallet added as much as 59 000 (181,990 to 241,566) from September to December 2018. The mobile money platform upward trajectory has been revitalized since its CEO Lazarus Muchenje took up the reins. 

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Furthermore, agents who deal with OneMoney sharply increased by 18 %. Whilst I’d want to dare to say that the increase in mobile money subscriptions is wholly owed to the increase in OneMoney agents, the 160 000 (5.2%) growth of Netone’s subscribers was also a key driver. Furthermore, the aggressive market campaigns channeled through OneMoney Debit card and its school fees promotions are no less influential to the surge of OneMoney subscribers.

What of EcoCash and Telecash?

Where OneMoney gained, Telecash lost significantly and EcoCash experienced a meager growth. In the final quarter of 2018, Telecash lost 1% of its subscribers and EcoCash increased users by just 0.7%. Although there is a no direct relationship between the number of agents and mobile money subscribers, all mobile money platforms witnessed corresponding trends in the number of agents- OneMoney agents increased by 18%, Telecash agents decreased by 11% and Ecocash agents increased by 5%. But in summation, EcoCash is still the king of mobile money, with 95%, followed by OneMoney 4% and Telecash with %1.

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Keeping the momentum

OneMoney’s marketing strategies seem to be working to steal Telecash’s (and Telecel’s) subscribers, attract new subscribers and onboard Netone’s existing subscribers. Suffice to say that as long as Netone keeps sucking in new subscribers, more people will be enticed to the OneMoney platform.


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OneMoney formerly known as OneWallet is a money transfer facility which is operated by a government telecoms company NetOne Zimbabwe. The facility runs on NetOne lines only and offers services such as Zimswitch-enabled debit card, money payments, mobile banking and airtime top-up. Read More About OneMoney

Telecel Zimbabwe is a telecommunications services provider with most of its services in the mobile cellular network services. The company is owned jointly by the Empowerment Corporation (40%) and Vimpelcom (60%), one of the largest telecoms companies in the world. In Zimbabwe, Telecel is the... Read More About Telecel

NetOne Zimbabwe was the first mobile phone operator in Zimbabwe, the company was launched in 1996. The company is a privately owned company in which the Zimbabwe government has a stake and was formed as a subsidiary of the Posts and Telecommunications. Corporation (PTC). Service... Read More About NetOne


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3 thoughts on “OneMoney’s Marketing Strategies Are Working, Subscriber’s Grow By Over 32%

  1. I dare to say but the fusion strategy send to be breathing fruit…. It’s basically like the Adobe strategy Keri them in your ecosystem….I personally seen a big uptake of netone lines and the next stage is to up one money…. As long as there’s fusion the subscriber rate will increase even at a loss but one they on them you can market other things and reduce the cost of those because of sheer numbers

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