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Fresh In A Box Rolling Out QR-Based Store

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Following Fresh In A Box’s journey has been quite intriguing, From popping up virtually out of nowhere, they used social media to great effect and at this point I think it’s fair to call them a significant player in Zimbabwe’s eCommerce space.

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Amongst their newest innovations is the launch of their Fresh Store which is based on QR technology. It’s simple but effective; You simply open freshstore.co.zw (on your phone) and you’re redirected to a QR scanner and then you can scan product pages from Fresh In A Box’s Twitter account or wherever they decide to put up posters with their products. You then get a product description on your phone and you can add the product to your cart.

This virtual store allows Fresh In A Box to set up shop at events like fairs, fun days and in other public areas which were previously out of their reach.

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The impact of this store will be felt more if Fresh In A Box Chief Vendor Kuda Musasiwa and other local entrepreneurs and developers can convince NetOne and other mobile network operators to offer a local bundle which is more affordable.


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