Categories: BroadbandWhatsApp

Cassava (Econet) Launching Sasai, A Chat And Payments App Seeking To Challenge WhatsApp Dominance In Africa

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Cassava Fintech International, the Econet Global owned company is launching a chat app targeted at the African continent next week. We first talked about the app, Sasai several weeks ago when Cassava let it slip on their website.

Sasai will of course seek to challenge or perhaps dislodge WhatsApp, the Facebook owned chat app that currently rules Africa. Although WhatsApp is the Goliath Sasai will have to slay, Sasai itself is more similar to WeChat, the Chinese behemoth of an app.

Like WeChat, Sasai combines social interaction (chatting) with payments. This is no surprise given that Cassava’s most successful business to date is a fintech: EcoCash.

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On Sasai users can link their preferred payment method to the app and start making purchases in app. In Zimbabwe for example, users can link their EcoCash wallet to Sasai and start using Sasai for their regular EcoCash transactions like paying bills, merchants etc.

The role out of Sasai is based on partnerships with mobile network operators. Ordinarily, the first partner is the Econet Wireless Group which has presence in Zimbabwe, Lesotho and Burundi. Zimbabwe being their most important market.

The unification of social chatting and payments/fintech is a growing trend globally. Tencent’s WeChat is probably the most successful case study that has inspired many others to attempt this. WhatsApp itself will be launching WhatsApp Pay and of course their parent company, Facebook has joined forces with several global players to work on a cryptocurrency: Libra. All these developments will be interesting to see unfold on the African continent which is one of the foremost targeted regions when it comes to mobile payments solutions.


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    • monopoly

      Market situation where one producer (or a group of producers acting in concert) controls supply of a good or service, and where the entry of new producers is prevented or highly restricted. Monopolist firms (in their attempt to maximize profits) keep the price high and restrict the output, and show little or no responsiveness to the needs of their customers

      Read more: http://www.businessdictionary.com/definition/monopoly.html

      I greatly advise people from loosely throwing around terms when they clearly don't understand what they mean. econet has no monopoly on anything

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  • Great initiative,what a beauty of an app.... Chat & pay awesome!!!!!!!!!!!!!

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  • Thats enterprenuership, when you fail accept dust off and move to the next venture .... keep going Cassava team

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  • Not after the experience i had with Shosholoza, i would not trust these thieves with my money. Kungoti pipo never learn. Remember Kwese, old EcoLife, this is a no no no, for me.

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  • Lol these guys don't learn. Now they want to target what's app😂😂😂Ahh good luck

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  • A noble ambition, as we’ve come to expect from Cassava. However, Sasai will almost certainly die a premature death with the roll-out of WhatsApp Pay. Cassava - PLEASE think of your shareholders & stop burning money on doomed projects!!!

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Published by
Farai Mudzingwa

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