Categories: Gaming

Fortnite Made US$1.8 Billion In 2019 Despite Being “Free To Play”

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The free to play business model is quite fascinating and Fortnite is one of the main reasons why so many of these games are popping up nowadays.

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The game that held onto (and probably still does) world’s most popular game in the world for a significant amount of time despite being costing zero dollars to download and play made a mind-boggling US$1.8 billion last year.

That’s more money in a single year than any game in history. So how does a free game end up making that much? Free 2 Play games such as Forntite are games that give players access to a significant portion of their content without paying. This doesn’t mean everything in the game will be free.

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Fortnite adopts the freemium model which means a number of in-game items are sold as microtransactions e.g skins, animations, weapons etc and because Fortnite was extremely popular the game had a lot of consumers who would purchase these in-game items alongside the $10 battle passes which would guarantee some exclusive items for paying customers.

Fortnite also had some pretty exclusive tie-ins with major franchises such as Avengers and Star Wars which no doubt would have led to increased revenue in a number of ways:

  1. The company being featured most probably had to pay a significant amount to be featured in the most popular game in the world;
  2. These exclusive events also bring back players to the game increasing player count and purchase of the aforementioned in-game items
  3. Events also come with exclusive in-game items that are available for limited amounts of time making it likely that a number of players will spend money on them before they are removed from the game


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Published by
Farai Mudzingwa

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