Categories: Gaming

Fortnite Made US$1.8 Billion In 2019 Despite Being “Free To Play”


The free to play business model is quite fascinating and Fortnite is one of the main reasons why so many of these games are popping up nowadays.


The game that held onto (and probably still does) world’s most popular game in the world for a significant amount of time despite being costing zero dollars to download and play made a mind-boggling US$1.8 billion last year.

That’s more money in a single year than any game in history. So how does a free game end up making that much? Free 2 Play games such as Forntite are games that give players access to a significant portion of their content without paying. This doesn’t mean everything in the game will be free.


Fortnite adopts the freemium model which means a number of in-game items are sold as microtransactions e.g skins, animations, weapons etc and because Fortnite was extremely popular the game had a lot of consumers who would purchase these in-game items alongside the $10 battle passes which would guarantee some exclusive items for paying customers.

Fortnite also had some pretty exclusive tie-ins with major franchises such as Avengers and Star Wars which no doubt would have led to increased revenue in a number of ways:

  1. The company being featured most probably had to pay a significant amount to be featured in the most popular game in the world;
  2. These exclusive events also bring back players to the game increasing player count and purchase of the aforementioned in-game items
  3. Events also come with exclusive in-game items that are available for limited amounts of time making it likely that a number of players will spend money on them before they are removed from the game

Quick NetOne, Telecel, Africom, And Econet Airtime Recharge

If anything goes wrong, click here to enter your query.

Published by
Farai Mudzingwa

Recent Posts

NetOne CEO Lazarus Muchenje Suspended

The second largest MNO in Zimbabwe by number of subscribers, NetOne has suspended its CEO,…

February 23, 2020

Google Letting People Find Invite Links To Private WhatsApp Groups

It turns out with particular search phrases anyone can join the hundreds and thousands of…

February 23, 2020

[Update] ZimLive Now Accepts Donations – Local Media Companies Continue Search For Perfect Business Model

If you're an avid ZimLive reader you would have noticed that the online publication accepts…

February 22, 2020

[Podcast] Taxing The Digital Economy In Zimbabwe

On this episode of the Techzim podcast, we have a discussion on taxing the digital…

February 22, 2020

Google Warns Huawei Users Not To Install Its Apps For Security Reasons

We all know the story by now, Huawei was placed on the US government's Entity…

February 22, 2020

The Zim Govt Hopes To Incentivise Venture Capitalist Funding By Doing This

Back in November when the National Budget for 2020 was announced, we mentioned that the…

February 22, 2020