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MultiChoice Group joins the United Nations’ Pause campaign to fight COVID-19 misinformation

Multichoice Group has joined the United Nations’ Pause campaign against misinformation concerning COVID-19. Pause aims to stem the flow of misinformation about the coronavirus pandemic. The campaign asks people to pause and take care to assess the information they have about the disease before they share.

“We are in a moment of global reckoning as COVID-19 and its social and economic consequences challenge the world in unprecedented ways. Misinformation, hate speech and fake news are fueling and distorting all of these challenges and eroding the truth. We are very excited to have MultiChoice onboard as a supporter giving the launch of our campaign reach across Africa. They are uniquely positioned to deliver this important message to their diverse audiences across the continent”

Robert Skinner Senior Adviser for Global Communications at the United Nations

Multichoice’s continent wide presence puts them in a unique position. Their reach makes them an ideal partner for an initiative such as this.

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“The dissemination of credible information has become critical to fighting this epidemic which continues to impact millions across the globe and our continent. We are therefore honoured to be able to utilise the continental reach of our broadcast and digital platforms across Africa to empower people with vital information” 

Imtiaz Patel, MultiChoice Group Executive Chairman

The campaign was launched yesterday (30th of June) and all of Multichoice’s platforms were broadcasting critical information.

The campaign encourages the public to support the initiative and pledge not to share inaccurate information. The public can do so at www.shareverified.com


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