PropertyPro is a Nigerian-founded startup that offers a property portal with the aim to meet the needs of people searching for real-estate services/products. The company recently announced that they are expanding to begin operations in Kenya and Zimbabwe.
Now given that PropertyPro is no small entity – with over 600 000 property listings in Nigeria along with acquisitions of other real estate company’s (ToLet and Jumia House)- we were quite intrigued to hear of their entry into the local real estate market.
We asked PropertyPro what it is they are seeing in Zimbabwe that makes them want to be part of this market. PropertyPro reps said they see Zimbabwe as a market with high viability and an opportunity for growth;
Our goal at Property Pro is to establish a solid presence and operate at maximum level in every viable market in Africa. Despite the internet penetration into Real Estate in Zimbabwe, we found a room for growth, for property developers, Agents to sell, connect to users hunting for properties easily.
Besides Nigeria, PropertyPro is now present in Kenya and Zim as aforementioned and beyond these, they are also going to set up shop in Uganda and 5 other African markets. From speaking to PropertPro, I got a feeling that their ultimate goal is to become a continental portal for property searches.
We already have sites like Property and PropertyBook that have thousands of listings so I was interested to understand what PropertyPro sees as their differentiator. PropertyPro believes their experience means they can offer a better experience compared to their competitors;
Our platform is our core product and that is the gospel. 2020might have opened a lot of hearts to use the internet more but we have been doing this long enough especially in the real estate market to provide the best tool of Searching and Marketing of properties.
Not the most original answer so I checked out 2 sites to compare; PropertyPro along with Property.co.zw vs PropertyBook. Now this isn’t a definitive guide as to which is better but just a cursory glance to put PropertyPro’s claims to test.
Quick comparison aside, PropertyPro also mentioned that another differentiator will be how they cater to the needs of market participants;
We are going to cater the needs of Property Developers, Agents to manage their daily business efficiently, with proper listing catalogues while still giving them the chance to provide superb customer experience
This isn’t quantifiable at the moment but those are the two vectors PropertyPro have suggested to be their biggest differentiators. Ultimately we do hope that PropertyPro’s entry into the local real estate market means a better digital experience for the consumer and will force all their competitors to work extra hard.
If anything goes wrong, chat with us using the chat feature at the bottom right of this screen
So the Victoria Falls Stock Exchange, the one the government said was for companies to…
Avid Techzim readers will know about Tuverl already. Last year, the Bulawayo-based startup participated in…
Cassava Smartech's Vaya has partnered with South African eCommerce retailer Thumela eKhaya. The partnership will…
MTN Group has been named Africa's most valuable brand by Brand Finance's inaugural Africa 150…
Every so often there is a melody that crosses everyone's mind. Some people are lucky…