Zero-rating is looking like a soon to be industry standard in the banking sector. Late Last year we saw Stanbic Bank make a splash when it became the first bank in Zim to zero-rate its banking platforms. That was quickly followed up by First Capital Bank earlier this year. Now we have the third entry with the announcement that Nedbank has made its app data-free with a new upgrade that comes with zero-rate capability.
The zero rating of the application has also come with a new look Nedbank banking app. Besides the new sleek looking user interface, Nedbank has added:
The second point is also another milestone for Nedbank. Last year the bank launched account opening via USSD and now it has added the same functionality to its mobile banking app. Doubling up account opening like this is a really good in my opinion.
More importantly, Nedbank did it in the right order on mobile. Nedbank first addressed the need for the unbanked who don’t have access to the internet, a local branch or might not have a smartphone.
Adding the feature to the bank app completes the set. By this I mean Anyone can now open a Nedbank account by walking into a branch, on USSD, online via Nedbank’s website and the bank app.
Circling back to zero-rating, it looks like Nedbank’s data free facility will, like with all the other banks that have launched this, be available to Econet subscribers only. Now, this isn’t Nedbank, Stanbic or First Capital’s fault because it looks like Econet is the only mobile network operator that is receptive to this kind of innovation.
The ball is now in NetOne and Telecel’s court to ensure that their subscribers can enjoy the same benefits on all levels that Econet customers seem to be getting every other week.
Fragmentation and aggregation attacks.
Come one, come all there is a lot of money at stake...