Zoom to start showing ads to users on the free plan

Valentine Muhamba Avatar
ZOOM video conferencing ads advertisments

Zoom will, in a limited test, start rolling out ads to users on the Free Basic plan. This move is hardly surprising after Zoom’s astronomical rise in 2020, the platform is now the by-word for video conferencing beating out staples like Skype and ads are now almost run of the mill whenever a big platform has a free plan.

According to a post on its blog, Zoom said that it will be showing ads to users who access it through their web browser and only after a call/session ends. Additionally, the test is going to be limited to certain countries although there was no mention of which regions were going to be part of this experiment.

Zoom’s chief marketing officer Janine Pelosi said that the ads will help the company support investment as well as continue to provide the free plan. She went on to say that the audio, images, video and messages from meetings will not be used for any marketing, promotions, or third-party advertising purposes.

What we can only hope for now is that Zoom doesn’t fall down the same slippery slope that YouTube went down. Ads can be very annoying and many will just use an adblocker to avoid them altogether. If this test is successful we will most certainly see the ads come on the desktop and mobile apps.

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  1. Anonymous

    Out of topic but where’s Tinashe & Farai?

  2. Anonymous

    Hey Valentine…where’s Tinashe & Farai…it has been a while since I last read an article by either one of them?

  3. Another One

    NaGarikai Dzoma, are they posting as Staff Writer 🤷🏽‍♂️

  4. jussaying

    it kinda strikes me that now people want Gari. Remember when y’all where ganging up on Gari, and bashing him left, right, center for “poor articles”. Now that he’s just low, y’all miss his linguistic wizardry. Zimbabweans never cease to amaze me.

  5. Sriram

    Until now Zoom was fine to use without much interruption of ads. Now started the game to make money by ads.

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