Zimbabwe and regional technology news and updates



Nyaradzo logo

Podcast: Understanding Zimbabwe’s Digital Future

Next month Techzim and TBWA will be hosting “Zimbabwe’s largest gathering of digital minds” at Digital Future. This two-day event slated for the 17th and 18th of March will bring thought leaders, influencers and decision makers in the Zimbabwean digital space together for an exploration of the potential impact of all things digital. In this special […]

Customer service meets digital through social media

I was recently invited to present a paper on customer service in the digital era at a conference that was held in Johannesburg, South Africa. I focused on how brands can effectively utilise digital tools in the delivery of great customer service. Customer service has emerged as the key differential in the extremely competitive environment […]

Ten tips for social media strategy in Zimbabwe and Africa

Social media strategy is not a myth in brand building and the creation of an online presence, its a reality. While this hasn’t quite sunk in for everyone who needs to use social media, it’s always encouraging to come across entities that place a lot of value on it. Local advertising agency TBWA Zimbabwe is […]

10 services you can now enjoy in Zimbabwe thanks to PayPal

But there may be some of you who are wondering what all the excitement is about. Why is everyone (well at least those online) excited about being able to PAY other people and NOT SELL their goods and service?

Inaugural #GetSocial event a huge success

Techzim and SocialMe successfully hosted the inaugural #GetSocial conference, a two day forum on Social Media held in Harare last week. The event was attended by scores of delegates over the two days and most expressed satisfaction with the presentations from speakers, the panel discussion and the way the event was organised. The keynote speaker […]

Latest Techzim Podcast: #GetSocial 2014 panel discussion (44.48 mins)

As you all know #GetSocial 2014 came & now has passed. The region’s top digital marketing brains gathered at The Meikles Hotel to unpack the mystery that is social media. This latest Techzim podcast will give you a access to some conversations that took place at #GetSocial 2014. In this podcast, Benjamin Juru from Econet, […]

8 common mistakes brands are making when they trying to #GetSocial

You visit the dentist as your teeth are aching and the unbearable nights have even caused even the cockroaches to relocate. That said, you lie on the deep reclining chair and await relief. In steps the dentist and after a barrage of questions he then moves to his desk and pulls out a soldering iron, […]

9 sure fire ways to kick start your brand to #GetSocial

Yes, it finally has been preached enough and you are part of the converted. Social media is a necessity if you are serious about getting your brand recognised at a marginally lower cost than traditional media. The powers that be have given you the nod and now it is left for you to get things […]

Techzim Podcast: Talking about getting social #GetSocial

So we thought we’d do a podcast specially focused on the #GetSocial event. In this Techzim Podcast we provide more information, answer some questions about what to expect there, the content, the amazing line up of speakers, the powerful networking to expect! If you haven’t bought your ticket already, early bird is ending today, so […]

Using social media should be strategic not haphazard. Find out how… #GetSocial

There are some basic principles that get lost in the cut throat trenches of the business field each time when foot soldiers adopt street wise survival tactics. The current Zimbabwean economic situation over the years has created such an environment. This has resulted in a number businesses in the country adopting red sea framework blueprints. […]

10 reasons why your brand should #GetSocial

With the access to the internet ever increasing in Zimbabwe, the possibilities of where you are going to find users at the end of the day are somewhat limited at the moment to the big three: Facebook, WhatsApp and Twitter. There are essentially social networks that have sprouted due to the ever increasing need for […]

#GetSocial 2014: The A to Z of social media marketing in Zimbabwe

Every company or organisation craves for a strong brand awareness and in this 21st century,  social media is increasingly becoming the do it. The problem however is in knowing what works and what doesn’t. There are a lot of truths on social media and its dynamics, and while we can’t lay it all out in […]

Digital and social media marketing: What are the opportunities?

The roll out of affordable data products by service providers in Zimbabwe and the increasing number of people using internet-ready devices has created a massive online audience that brands should take advantage of in order to cost-effectively build awareness of their products or services and grow their market share as well. However, it is important […]

#GetSocial 2014 to address early adopter problems in social media marketing

I remember the time when graphic design was a skill that anyone who knew what could claim to know how. Harare was plastered all over with posters from graphic designers advertising their skill. The majority of these guys knew how to use, say Corel Draw, but were not “skilled” in it. Knowing how was enough […]

Participate in the #GetSocial Zimbabwe survey 2014

The #GetSocial Zimbabwe Survey 2014 from Techzim is the first in a series of annual surveys on Social Media trends as they happen in Zimbabwe. Social media has become a key medium on which, Zimbabweans interact among themselves and most recently, with Zimbabwean brands. Despite the widespread use of social media in Zimbabwe, there has […]