PHD Ministries, one of Zimbabwe’s most prominent churches most popularly know through the works of its founder Prophet Walter Magaya recently announced that it would be live streaming its services on Facebook Live. Facebook Live is the mobile broadcast video feature from the popular social media platform which allows users to livestream themselves to their friends and followers. […]
The issue, though, isn’t really the Steward Bank show or how big a marketing opportunity for its Square product the bank is eyeing here. What’s striking here is the way Facebook Live has become a thing.
Facebook Live introduces option to schedule & promote a live stream, enhances appeal of mobile broadcasting
To fix this Facebook has introduced the option for Verified Pages to schedule live broadcasts. Publishers using this feature can schedule live broadcasts up to one week in advance.
Anyone can now live stream from their account, literally accessing broadcast services (which used to be privileged) to everyone with a smartphone, a Facebook account and an internet connection that’s good enough to go live.
Live broadcast has attracted a lot of attention because of the way it is primed to disrupt the traditional model of live video delivery by giving every smartphone user an easily accessible tool for real-time sharing that just happens to offer amazing opportunities for getting feedback.