The mobile version of the service was launched in June this year and allows users to buy and sell goods and services using SMS. Sellers register for free and post their items for sale. Buyers search for goods being sold by sending a search query using SMS. The most matching results are returned allowing a buyer to connect to seller immedaitely.
The idea behind Trader is that most mobile users in Africa have simple voice and text only phones. The web version will add more usability to the service and allow users to post pictures and greater detail of the goods they post.