When BlackBerry announced they’d open up BlackBerry to everyone other platforms, the concern immediately was that in Zimbabwe, where BlackBerry Internet Services is currently blocked by regulation, the messaging app would be closed to its own device customers while open to Android and iPhone users. Now with the app now available in the Play Store and App Store, BlackBerry owners in the country are left in the cold.
They can only watch as counterparts on the other platforms enjoy an app that is supposed to be part of the core of their devices’ functionality. Being no BlackBerry owners ourselves, we can only guess the frustration this would cause.
That aside, from what we observe there doesn’t seem to be any excitement over the app beyond the curiosity of downloading, installing and sharing pins with closest friends. There’s just not enough new value BBM is bringing to the table. Nothing that other messaging apps like WhatsApp and WeChat don’t already offer at least, and the BBM brand is not exactly the same huge numbers puller it used to be back in the day.
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