Astro, Zimbabwe’s new smartphone brand released a brand video which is the clearest indication yet of where their brand is going, or at least where they claim they want to take it. The video done for them by a local media company is right up there amongst the top video productions by local companies. It’s the kind only large companies like Econet have managed to achieve so far.
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The script in the Astro video intelligently narrates the story of Astro founder Munyaradzi Gwatidzo and outlines the company’s vision of establishing a manufacturing plant in Zimbabwe and taking the brand across Africa right through to Nigeria. We are not still certain what Astro means by saying they design the devices locally, but what is certain is that Astro devices are assembled in China, and like other low cost devices originating from there, they have a striking resemblance to designs by globally popular brands like Samsung.
Last week we attended Astro’s well organised launch event and with this new video telling us more about the Astro brand, it seems like these guys know what they are doing and take their brand seriously.