Print media is not going away any time soon, but the writing is on the wall, where the future of publishing is. Recently, I had the opportunity to attend a workshop where local marketing expert, Benjamin Juru, was presenting on the shift to digital media for local (hell, global) marketers. He spoke about the numbers accessible to advertisers online and those accessible via print and basically posed the question: Why are marketers spending more offline to reach fewer customers? Than they could online with much less spend that is.
He’s put those numbers in an article posted to his blog, and if every local marketer would read this, it would change how big a deal (and a shift) they think digital media is. You can read it here.
Some things you may want to keep in mind is that we think online ad slots by the same publications (Herald, Sunday Mail, NewsDay, Daily News etc…) are way underpriced – but we’re a little too conflicted on this one though ;). And even if that were taken out, there’s still Facebook advertising and Google Adwords which work out way cheaper still.
Are you a marketer? Or are you involved in any way in the advertising industry locally? Do you agree there’s more value for the dollar online? We’d love to hear your thoughts on this.
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