
Emergency 24/7 app will allow subscribers to send a distress call from their mobile devices to emergency service providers, mainly ambulance services, who will in turn pin point where the distress call is being made from via GPS and respond. All this is done by pressing one button on the app. Emergency response service providers will have access to a web based application with GPS tracking software that will notify the service provider of a distress call and the location.

One of the main criticisms raised towards the Emergency 24/7 app at the Pitch Night was that since it’s an online app, it may not be useful when an emergency occurs in remote areas or when a persons finds themselves in an emergency situation without credit in their device. Boulder Corporate Communications, through lead Taka Chidyausiku says a distress signal can be sent with as little as 2 cents data credit but it’s not clear how they will work around the data coverage issue. Taka Chidyausiku says they are in talks with several emergency response service providers to implement the app and there is one front runner we can’t reveal at the moment. Since the app can only work with emergency response service providers, Taka Chidyausiku says the app may be re-branded to take up the brand of the emergency service provider or medical aid company that adopts it. Boulder Corporate Communications plans to charge partners service provider(s) a monthly subscription for each client that downloads the app. The Emergency 24/7 app also has minor features like health tips for accident related trauma.