Google is reportedly set to launch its own domain registration service which will make it possible to register new domains or transfer existing ones. The service is still in private beta although you can request for the Google Domains invite.
Google’s foray into domain registration comes after new Top Level Domains (TLDs) were introduced recently. This would explain unusual domains like .photography being available on the market now. Google reportedly invested $18 million in a request for 101 TLDs to the domain authority ICANN.
Some of the features of the new domain registration service will include Free Private Registration; The option to create up to 100 email aliases and up to 10 million DNS resolutions per year for each domain. This feature is of course powered by Google’s impressive and secure infrastructure.
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According to Google Plus News the service will be called Google Domains and it will allow Google to move away from third party domain services which were being used for services like AppEngine and Google Apps. The integration with third party domain services wasn’t seamless and it is expected that native support for domain transfer and registration will offer a better experience.
Cost of domain registration is rumored to be set at $12 a year, which covers all the features highlighted above. It will be interesting to see how the service affects other domain registration services like the local startup name.co.zw that offers local domains for $9.99.