Zimbabwean mobile operators, Econet, Telecel and NetOne have been ordered by the telecoms regulator, POTRAZ, to slash mobile voice tariffs from the current US 23 cents per minute to 15 cents. According to a report in The Source, the directive was issued on 16 October this week and MNOs have been told to effect this in December.
The tariff reduction directive is part of POTRAZ’s implementation of a new pricing model called the Long Run Incremental Cost (LRIC) model presented in June this year. Operators are already finding it hard to maintain their revenues high as alternatives to voice communication, like WhatsApp and Facebook are increasingly accessible to more, and are used more, by consumers. The tariff reduction will worsen the situation for them. Revenue from data service hasn’t exactly compensated yet for the reduction in voice.
According to the report, the POTRAZ has directed that the tariffs be further adjusted to 12 cents per minute in 2015, and then 9 cents in 2016. The interconnection rate, which has been 7 cents for several years will also be reduced to 5 cents in December, and then 4 cents in 2015 and then 3 cents by 2016.
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The reduction, has apparently been effected by POTRAZ as a response to an outcry from customers who feel the tariffs are too high. The 23 cents per minute tariffs have essentially been the same since about 2009.
What do you think? Is this low enough for you to start making more calls?