When it comes to mobile technology and communications, we are all consumers of some sort, and that means we always hope for, and look forward to that discounted service, freebie or buy-this-get-that-free arrangement.
It might seem selfish, always thinking about what we can get from the networks, but it’s hardly shameless. After all, these providers are trying to outdo each other anyway by dishing out these promos. But in buying our loyalty and attention, there has to be some logic and decency to it all.
Which is why I don’t get this free airtime offer from Econet. I mean, sure, I love free airtime, we all do, right? But what’s with the 5 cent airtime awards? (valid for 1 day, by the way)
By now most of us have received these messages, sometimes with even lower awards (How does a 3 cent gift work anyway?) I can’t call with the amount, and with the cost of data I’m not going to have any browsing experience anyway.
Then there’s the 24-hour validity. maybe that’s where the logic lies for Econet; getting you to rush to use the 3 cents and in the process, using more airtime. It might be freebie but that doesn’t mean it shouldn’t make sense.
While we have seen some not-so-well-thought-out promos in the past, Econet and all these operators can do better than this. We’ve already seen better offers than this before. But then again, it could be cost cutting in action.
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