George Manyere, the director of GetCash
The launch of the new mobile money service platform GetCash didn’t just dwell on the mobile money service itself. Some other plans that Brainworks is working on were shared as well.
It turns out GetCash is also paving way for a local instant messaging (IM) service known as GetChat. The information was first shared by the Minister of ICT Supa Mandiwanzira during his address at the launch event where he was one of the honorary guests.
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GetChat is expected to be a fully functional chat service which will provide users of GetChat with an alternative to WhatsApp.
Speaking on the sidelines of the event, George Manyere, the director of GetCash and founder of Brainworks Capital (which owns GetCash) highlighted how their team was exploring ways of harnessing locally developed technology to provide solutions that are more affordable for Zimbabweans.
However, he could not be drawn into sharing specific details about the service which he only referred to as part of their future plans.
It’s likely that GetChat will be a chat client embedded in the GetCash application that can be accessed by users at discounted rates. The success of any chat service depends on the number of people you can communicate with on it, so GetCash’s IM plan will probably centred around an exponential growth in GetCash users.
Even if it does get these numbers success isn’t guaranteed. Other dynamics that have determined growth and even survival for IM platforms include the user experience, the features available and in the case of Zimbabwean popularity – the data costs as exemplified by bundles.
GetChat will have to blend all these together and perhaps go further by presenting a specific value proposition that includes an in-app e-e-commerce feature resembling what WeChat and Line offer. All this could be what will get GetChat to work in a field that is extremely difficult to make a new impression in.