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“We’re not broke”, Jericho responds to ADMA blacklisting. Blames Jealous competition

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Denford Magora, founder and CEO of Jericho Advertising. Picture credit: Jupiter Drawing Room.

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Jericho Advertising one of the most visible ad agencies in Zimbabwe issued a press statement today to refute claims that they may be in financial difficulties. Jericho’s statement follows the publication of agencies blacklisted by the Advertising Media Association (ADMA) for failing to settle debts owed to media houses.

According to Jericho its inclusion on the list is the work of detractors bent on tarnishing the agency’s name.

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Says Jericho’s statement:

Last week you all saw an unwarranted, sustained and unrelenting attack on our reputation and public image in all the media, casting doubt on our solidity. especially financial solidity.

The attack was designed deliberately to alarm our clients and potential clients and was designed to allow other agencies, who have consistently failed to beat Jericho on a level playing field to now play on a field heavily and unfairly tilted against Jericho.

Jericho, like other ad agencies in the country (hell, like the majority of companies in Zimbabwe), are in an economy that’s struggling under liquidity problems so the claims that they may not be settling debts should not surprise anyone.

In response to Jericho’s claims ADMA has released another statement reiterating that Jericho was indeed on the list of agencies that had payments outstanding from before December last year. They however clarified that Jericho has since made some payments and have been removed from the blacklist. As for Jericho’s “we’re being victimised for our success” statement, ADMA simply said there was not attempt to tarnish a specific agency’s reputation.

Agencies still on the ADMA blacklist are the following:

  • Gary Thompson and Associates
  • Tatu Media
  • FCB Zimbabwe
  • Africa Advertising
  • Cornish & Carter
  • Maideas Thoughtshop
  • Femjoy Investments
  • Summerhay
  • Global Brands
  • Hash Three

ADMA is the association that media houses in Zimbabwe fall under for the purposes of engaging advertising agencies. It negotiates rates, payment terms and other things on behalf of media houses. It also grants recognition to ad agencies.

As a grouping of the media houses themselves (i.e. the money is owed to them) a claim by ADMA that certain agencies are not paying their debts would likely be true. Unless a huge conspiracy is at hand.

We are not members of ADMA ourselves but we don’t there’s an conspiracy here. It’s also strange that Jericho would claim it’s their competition doing this when 10 of their competitors are on the blacklist.


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7 thoughts on ““We’re not broke”, Jericho responds to ADMA blacklisting. Blames Jealous competition

  1. Techzim, seems you do not have or know the whole story. Can you go back to ADMA and ask them to give you the original list. On that list Jericho was DEFINITELY NOT THERE, three other “big” agencies were actually on that list but were mysteriously removed and Jericho replaced them. I think what Jericho is saying is that these agencies, (some well known friends with senior guys at ADMA), persuaded ADMA to place Jericho on that list, thats why they were removed on that list the very same day that list was published. ADMA does have a case here guys. Follow the whole story. Some of us are privy to the goings on because we are interested parties.

    1. Since you have more information you might as spill the beans on who these other big agencies are.

    2. Name the “big” agencies since you are privy to the goings on, otherwise you are just another person claiming kuti une dotcom yese…

  2. Desperation by Jericho, In today’s Daily News , ADMA clearly states that Jericho was in arrears that’s why they where on the list. They were only removed after settling the debt.

  3. The long and short of it is pay your dues on time and you won’t be blacklisted or your house, car or machinery won’t be attached. It’s as simple as that. Jericho’s press statement is what is called damage control in their industry where part of their mandate from clients is to prop up brands and spruce up reputation etc etc.

  4. don’t take us for a ride jericho. you have failed to register as a state supplier through state procurement board. one would wonder how you are still serving state companies when you are not registered legally. a lot is happening behind closed doors .i understand that the advertising sector is a reserved sector according to the act . jericho ndiyani. you will be shocked to be advised that the state companies have paid jericho for the services already. herald and zbc are owed by these guys its a fact. lets ready between the lines guys adma trustees own the majority of the black listed agencies .they know what they are doing subotaging the economy through the jerichos of this age. adma is a voluntary association yavo varungu avo

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