Recently, South African online publication, MyBroadband, interviewed MultiChoice General Manager, Nyiko Shiburi who sat down with them to explain why DSTV cannot let subscribers simply choose their own channels and pay for them.
Some of the extracts from the interview include the GM saying:
“Technology is built to place channels into a relatively small number of groups”…
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…”If you let each subscriber become their own group, this would place more strain on the system than the bandwidth offered by DStv’s satellites could handle”…
…”For anti-piracy reasons, which are driven by Hollywood studios, DStv constantly has to cycle encryption keys through its decoders.If you have to generate content encryption keys for each individual subscriber, this would cause a massive amount of signalling traffic.It could take days for a new subscriber to be activated if such individual channel selection were allowed, said MultiChoice”…
…”We know that our subscribers want the flexibility of choosing their own channels.However, by packaging channels in the way we do into predetermined bouquets, we make the services more affordable for more of our customers. We are always improving choice and flexibility by improving our on-demand services, that is why we are looking at how we can further address that desire on various online platforms”…
Based on the interview the GM seems quite adamant that DSTV cannot and will not allow subscribers to choose their own channels, an idea that turned into a belief after M-Net CEO Yolisa Phahle told listeners on a radio talk show that:
It seems as though the CEOs comments caused a bit of public stir and now Multichoice is looking to clear up any misconceptions the public may have of future DSTV package options.
Many of our readers had already expressed joy and excitement over the move by DSTV, and after DSTV Zimbabwe reduced its prices, it seemed like DSTV was finally on the right track, at least for its subscriber wants and needs.
So for now, its a big NO from Multichoice! You can read the full interview here.