Telecel introduces more than 70 Wi-Fi Hotspots. How do you compete with free?

Telecel, TelecelGo Points, Telecel Rewards

Telecel has over the past couple of months quietly launched a Wi-Fi network for its subscribers. With just a little more 70 Wi-Fi hotspots in Harare, Bulawayo, Mutare and Victoria Falls, the company is offering subscribers a faster way to access the internet as well as cheaper bundles  ($1 a GB).

It was long overdue and Techzim is glad Telecel is finally doing something about it.

To use the Telecel Wi-FI hotspots customers will need to activate the service and buy bundles via the *480# menu. Here are the available bundles:

We notice the ‘discrepancy’ of $1 buying 1GB where $2 is buying 250MB. We’re guessing it’s about the number of days the bundle is valid for.

Telecel is however entering a market that’s already dominated by one player, ZOL.

ZOL currently has some 670 hotspots around the country, and it doesn’t help matters for Telecel that these hotspots offer free access for an hour to anyone, even those without ZOL accounts. It’s hard to compete with free, so no prizes for guessing whose hotspot customers will connect to when Telecel Wi-Fi and ZOLspot show up on their phones.

And it’s not just ZOL. There’s TelOne and Dandemutande (Yo Africa Chilli spots & Maxspots) too. And Econet offers WiFi on the same spots as ZOL. Aside: it’s a bit strange that Econet charges for Wi-Fi on the same spot that ZOL provides it free, unless there’s something we don’t get.

Back to Telecel, essentially Techzim thinks Telecel will have to rework this offering so they can compete effectively against free. It’s great they have started all the same.

Here’s the list of locations where you will find a Telecel WiFi hotspot:

Comments

5 responses

  1. Imi Vanhu Musadaro

    Econet charges for Wi-Fi on the same spot that ZOL provides it free because they aren’t the same company, in as much as they have the same holding company. If ZOL decides to charge for, or remove its WiFi hotspots it should not impact you as an Econet customer and vice-versa.

    1. Point wasn’t about ownership. It was, why does Econet expect anyone to use their WiFi where there’s a free alternative

  2. Rog one

    Econet owns liquid and liquid owns ZoL so now you know the maths

  3. ruben

    It seems Telecel has been launching a lot of good products and services lately and the communication is kind of loud, any idea whose behind this transformation Techzim, could it be the new shareholder or it is a change in internal management?

  4. Anonymous

    Maxzone gives you 130MB-50c or 285MB-$1 and that’s for 30 days it’s maybe the cheapest I’ve seen on the market

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