DStv as of tomorrow will be reducing it’s monthly subscription. The new subscriptions will be as follows:
Compact plus $40
DStv lite $7
The current subscriptions are as follows
Compact plus $47
Why is DStv doing this? While we are expecting prices to go up, DStv chooses to reduce it’s prices. Just this weekend, we underwent a ‘panic phase’ due to the rise of the USD value on the cash black market. Is it because they know that the availability of USD for the ordinary citizen is about to be a serious problem? We would have suspected this to have something to do with Kwese, but as it stands Kwese still has some serious legal work to deal with and we don’t expect it up anytime soon.
But then again, this could be a way to get you subscribing and falling in love so that when Kwese or TelOne (yes, we still waiting) comes around, they would have held fort and hence the reluctance of customers to shift. Speaking of which, you might want to read more on how we think DStv isn’t really competing with the likes of Kwese but rather with the internet.
However, if you notice there hasn’t been any reductions on the Family and Access bouquet. So the question would be how effective will is this price reduction for Zimbabweans be, considering that DStv only accepts USD which is quite scarce at the moment.
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