Showmax One Of The First VoD Services Trialing Out Live Sports Coverage

Farai Mudzingwa Avatar
Showmax, Figure it out, Nkosilesisa Ncube, Multichoice Talent Factory, DStv

If you’ve followed the VoD trend over the last few years, you’ll know that most of the major streaming services are yet to figure out what will happen with live sports coverage.

Right now, it looks like in the future, consumers will have to stream sporting content separately from services like Netflix, HBO or Amazon Prime as they haven’t showed much intent on covering sports content.

Multichoice’s Showmax might be one of the few Video on Demand services that bucks that trend and actually bundles sporting content with the rest of their TV shows. The VoD service is trialling out some live sports to certain users. They’ve made the following content available:

  • Live South Africa ICC Cricket World Cup games.
  • Extended highlights.
  • SuperSport magazine and talk shows.
  • Selected live professional and amateur events, including from the SuperSport Rugby challenge.
  • Sport-focused movies and documentaries.

Right now it doesn’t seem to make a lot of sense to offer the full sports offering on Showmax as that would potentially cannibalize DStv subscriptions, which is something that could prove detrimental to Multichoice in the broader context.

Also read, Is DStv’s Showmax  Actually More Popular Than Netflix In South Africa?


  1. corporatehustle

    kwese iflix is another

    1. Farai Mudzingwa

      Yeah, those guys are having a hard time though…

  2. Kupa

    YouTube TV has Live NBA, NFL, Baseball, college sports so you lying, do you research well

    1. Farai Mudzingwa

      The title and the article didn’t say Showmax was the first. “One of the first”. Read before you accuse one of lying.

    2. Phidza

      Mudzingwa is a clown

  3. Phidza

    So the clown decides to remove my comment. Write better articles Mudzingwa, stop clowning. Research more.

    1. Farai Mudzingwa

      Hey man if you can’t make your point respectfully I’ll continue taking down your comments… Straight up.

      1. Phidza

        Stop clowning fool.

        1. JULIE BARNES


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