Google launches “Legalise Love” campaign to promote gay rights

L.S.M Kabweza Avatar

Internet search giant and one of the worlds largest tech companies, Google, is launching a campaign called “Legalise Love” a Google call to “decriminalise homosexuality and eliminate homophobia around the world.” The campaign was launched on Saturday 7 July starting in Singapore and Poland and according to reports, “will focus on places with homophobic cultures, where anti-gay laws exist.” The campaign will eventually run in all countries that have a Google office.

In a post on its website titled “Legalise Love: LGBT Rights Are Human Rights” the company has the following:

Though our business and employees are located in offices around the world, our policies on non-discrimination are universal throughout Google. We are proud to be recognised as a leader in LGBT inclusion efforts, but there is still a long way to go to achieve full equality. Legalise Love is our call to decriminalise homosexuality and eliminate homophobia around the world.

At Google, we encourage people to bring their whole selves to work. In all of our 60 offices around the world, we are committed to cultivating a work environment where Googlers can be themselves and thrive. We also want our employees to have the same inclusive experience outside of the office, as they do at work, and for LGBT communities to be safe and to be accepted wherever they are.

Speaking about the initiative at a Global LGBT Workplace Summit in London last week, Google’s head of diversity and inclusion, Mark Palmer-Edgecumbe conceded that the campaign “is obviously a very ambitious piece of work.” Edgecumbe explanined at a panel discussion that Google and its mobile workforce operate in dozens of countries and it had been unable to place expartriate staff in lsome countries because of anti-gay laws.

Another panelist at the summit, Harry Gaskell, from Ernst & Young, reportedly warned that “We have to be very careful about transferring lessons from the UK and US and elsewhere. Taking Anglo-Saxon culture and trying to force it down people’s throats is a very bad idea.”

It will be interesting to see how the company’s campaign will be received in Africa, where most of the countries have not legalised homosexuality. A Wikipedia article on LGBT rights in Africa notes that homosexuality is outlawed in an estimatemd 38 outy of the 55 countries in Africa.

16 comments

  1. Member

    Now we are going to ban google in Zimbabwe

  2. Charles Masunungure

    This is madness by Google

  3. Charles Masunungure

    why legalise such immorality. Western people are so obsessed by the love of money and pleasure

  4. countach

    Ngavaite zveungochani kunyika dzavo ikoko

  5. tinm@n

    Do we ask them to pay lobola? No

    Do we ask them to have number-11 on their faces? n0

    Do we criticise them for not allowing child discipline? Yes..but we dont force them. Look how messed up they r.

    And another thing about them is that they emphatically bay for rights when it comes primarily to religion and sexuality. But abuse a whole host of other rights we see and know.

    They have extreme forms of torture, they detain without hearing, they do not abide by Geneva convention in the treatment of POWs, they refuse to ratify globally agreed issues on climate change which they know they contribute largely to. They invade countries for profit and economic gain. But oh hey…gays r more important! Shame on you AFRIKKAA for not recognising them in your constitutions!

    Fact is, they have existed in our African societies for a very long time. We just never took it to the level of constitutionalising their unions and recognising them.

    I do not condone any form of violence upon them.

    Just my opinion

  6. Charles Masunungure

    What shall it profit a man if he gains the whole world but lose his soul. MaZimbabwe we need to guard our souls from such weird ways of life.

  7. macdchip

    hungochani bodo tana tsveee! Then you have US sponsoring our youth, paying for their tickets and welfare to tour American and get trained as leaders of tomorrow,,,,,

  8. Shingie Chipuka

    Whatever reasons they have for the so called gay rights, we dont accept them, its inhuman, SAY NO TO GAYS AFRICA!

  9. ashline mpofu

    im a huge fan of google but they seem to be heading towards HELL, why oh why do they have to interest themselves in things like this, im anti gay, and im so glad that Zimbabwe is strong against this abomination of sorts, when the world rots to the core , we can always go home for peace and sanity, shame on you google

  10. Louis viton

    they r tryin to force their sodomic practices to the morally upright.its shameful but I admire strong leadership who say no no no to such coercion like prez Bob n John ata Mills who told James Cameron that he can keep his British aid while Ghana keeps God’s will

  11. Worried Zimbo

    Its a global village lead by those with the financial muscle. Its no longer about who you vote into power but who you have sold your soul to. Facebook, yahoo, google… soon presidents will report to these guys.. mark my words

  12. lurker133

    Well! So no RATIONAL comments then?

    1. Tendai Marengereke

      haha i guess not. Its a shame though.

  13. Tapiwa ✔

    It will be interesting to see how the company’s campaign will be
    received in Africa, where most of the countries have not legalised
    homosexuality.

    Not sure if the author is intentionally blowing the issue out of proportion, quoting from article:

    The campaign will eventually run in all countries that have a Google office.

    I’m sure Kenya and South Africa will be mortified.

    Personally, I am not in favour of legislating morality; why haven’t I seen any vocal anti-adultery champions here or anywhere else?

  14. Gingseng

    just hope an overzealous person will not ban google as a result. personally i do not care gay rights or no gay rights.

  15. Sabs

    These American companies like Google want to push their gay agendas on Africa and other straight continents, we will neva legalise sin, Cant deny that homosexuality has been in africa for a long time but to an insignificant scale, the fact that these practices have been in existence in africa never makes them right, just like wife beating. i Think as african techies, we ought to put our minds together to segment the internet by developing search engines optimised for things relevant to africans. otherwise the internet will always be optimized for porn, gay s***t and american businesses.

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