A free mobile phone for everyone who catches 60 rats

advertisement

South African charity Lifeline  is running an initiative to get rid of festering rats in the Joburg township of Alexandra. In a modern take of the story of the Pied Piper of Hamelin, Lifeline is offering a mobile phone to any resident who manages to capture and submit 60 rodents to the organisation.

According to a report in South Africa’s Mail & Guardian newspaper, Alexandra is so overrun by rats “They nibble through anything near the ground – rubbish and cars – and even bite sleeping children’s fingers.”

Image via M&G

The phones are provided by telecoms company 8ta as promotional material. Though initially reported as an 8ta initiative a company spokesman denied they are behind it:

You will have to ask Lifeline why they decided to use these promotional products. They do a lot of good community work, including in Alexandra. They used the promotional material to incentivise members of the community. I wasn’t aware this is how they were going to resolve the problem [of rats]. We won’t distance ourselves from Lifeline. It is a charity that does a lot of good work and our support for them is steadfast. I don’t want to deny the story. What I’m saying is that it’s not our initiative.

The initiative could suffer the cobra effect,with people breeding rats just to get a phone. Only time will tell whether this PR stunt will work.

Sources

http://mg.co.za/article/2012-10-26-00-catch-60-rats-win-a-phone
http://www.guardian.co.uk/world/2012/oct/29/south-african-authorities-offer-free-phone



advertisement

12 Comments

      1. tinm@n

        Thats easy, its feline buddies that would also have 60 rats in their tummies. But then another problem, how will they know each others numbers?

        Reply
  1. mouse glue trap

    Trapper Glue Boards are non-poisonous glue traps that capture rats and mice. Trapper glue boards come in a package of two face-to- face that separates easily for placement. Trapper glue boards are ideal to use in food plants, kitchens, restaurants, food processing plants, hospitals, residences, zoos and other sensitive areas where the use of poison is prohibited or discouraged. For better results it is recommended to be used with the Trapper Plastic tunnels.

    Reply
  2. pestmall.com

    Find Trapper Rat and Mice Glue Board Traps at our Pest Mall. We offers DIY Professional Pest Control Products & expert advice. Free Shipping! Rely on us for all your mouse glue trap needs.

    Reply

Post a Comment

Both Name and Email are optional.
Even if entered, your Email address will not be published. It will just be used for discussion notification.