A big blue dot has ‘graced’ local papers over the past month with nothing more than a coming soon tagline. Yesterday’s Sunday Mail finally unmasked the dot that had aroused a lot of curiosity, it seems that even non techies we spoke to were trying to figure out its identity. Dotmore is TelOne’s branded offering for broadband. The cleanly designed full page ad appeared with the following message:
The term broadband refers to a telecommunications signal of greater bandwith, in some sense, than standard or usual signal….
Now that you know what broadband is and what It does, you don’t have to settle for anything less. Dotmore, the real broadband.
Its call to action is for consumers to connect with the dot and experience more. It then urges consumers to get affordable, reliable high speed internet.
We believe that Dotmore is derived from the dot associated with the internet (dot com, dot net…) , in this case Telone is offering dot More. Kudos to TelOne’s marketing department for unleashing the teaser; it finally makes sense now!
Moving on to the services in question, it’s not clear right now what “standard or usual signal” TelOne’s broadband will surpass to deserve the term ‘broadband’, or how this broadband compares to competitor offerings. We expect prices to be lower (way lower) than the competition, but capacity may be an issue. In other words, you may want to make that call to find out more now.
We’ve contacted TelOne for more details, expect a story when they respond.