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The new Powertel: Zimbabwe Internet provider rebrands quietly

   
The new PowerTel logo
The new Powertel logo

If in the past 2 or so months you have interacted with the brand of one of the few profitable government companies in Zimbabwe, Powertel, you probably noticed the company has been rebranding. They chose to do it quietly and gradually. Their logo has changed. Corporate colors have changed too. The company also looks to have a new deliberate drive to go after the consumer market with its broadband and voice services.

PowerTel
the old logo

The company’s colors have been changed from blue and red to a lighter blue and yellow. The old logo is from back in the days when the company emerged from it’s parent power company ZESA and had services (backhaul fibre data links) more inclined to enterprise customers looking for branch to branch VPN connections. The new logo has a more consumer feel and is much simpler and rounder.

We spent some time at the company’s new HQ at the more modern Joina City in Harare and spoke to the company’s Commercial Director, Willard Nyagwande. According to Nyagwande, Powertel has now completed interconnection commercial arrangements with other voice providers locally and should finally start offering voice calls to other networks locally in the coming weeks. Along with that will be the introduction of new devices; CDMA mobile phones and Mi-Fi modems. For these new customer devices Powertel has struck deals with local device companies like Astro and GTel but international (well, Asian) sources as well.

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Nyagwande also told us there will be introducing the new concept consumer service shops around the country in the coming months. They started with the one we pictured below at Joina City.

Powertel is also finally introducing its prepaid broadband services, a development that has been outstanding since the company implemented a new billing system last year. More on this later.

Here are the few pictures we took:

powertel-shop-1 powertel-shop-2 powertel-shop-3

 


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