Its funny some of the small things that catch a mobile subscriber’s attention. We recently received a tip from an Econet subscriber who noticed that the network has adjusted its voice bundles, this time with a marginal price increase.
The voice tariffs for the Econet Bundles are now being advertised in the promo SMS as being “as low as 9 cents”, a small and rather insignificant change from the 8 cents per minute offer that was available last week.
Its easy to ignore this price change, after all its has no effect on the length of your call anyway. However, the question is whether this is how the new additional tax on airtime will be passed on to the consumer?
Is Econet and every other network operator going to assume the greater part of that 5% airtime tax? Or perhaps the airtime vendors are the ones facing a reduced commission on every recharge card they sell?
Currently vendors make up to 9 cents from each card, a figure that the networks can reduce with a slightly higher wholesale price. This would help keep airtime priced at face value and the vendors and networks can then share this new fiscal burden.
It works well for the consumer, after all who wants to pay $1 for 95 cents airtime. It is however a damper for the vendors especially who have enjoyed decent returns from the airtime business.
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