Minus the mercilessly incessant spam SMS that EcoLife became known for, the model of the life assurance product itself was brilliant. Based on a minimum threshold airtime usage of $3 per month, Econet subscribers would qualify for $12,000 life cover. But the service was discontinued, and when its successor, EcoSure, launched 3 months ago, the model had changed – one would need to subscribe monthly.
Today I received an SMS from Econet (below) and it suggests, if not wholly, that they are at least trying some parts of the old model where they make it as frictionless as possible for people to sign up to and maintain their life cover. Essentially, the message to the subscriber is “Just confirm your sign up, then make enough voice calls and you qualify for “free” life cover.
When Econet announced the new EcoSure in December. For a crazy reason even I don’t understand, I just couldn’t be bothered. Today, all I had to do was respond YES. The cover kicks in the background, and I continue my life uninterrupted. Brilliant!
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