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Uber launches in Thika, Kenya – Fights for market presence in the East African country

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On Demand Services, Uber, Ride Hailing, Unicorns, Mobile Apps,

Uber the mobile app centred ride-hailing service has just launched in Thika, an industrial town in Kenya which is north of Nairobi.

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Thika becomes Uber’s fourth new African city this month, following launches in Kampala (Uganda), Accra (Ghana) and Dar es Salaam (Tanzania).

The on-demand service has expressed an interest in expanding ist African footprint which now extends to 15 cities across 9 countries. The opportunity for transport solutions that tap into mobile service convenience is massive in African countries like Kenya where mobile broadband is growing rapidly.

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Uber won’t have the market to itself. Safaricom, Kenya’s largest mobile telecoms operator has unveiled its own Uber-like cab service called Little Cab which is meant to provide a metropolitan transport solution at a lower cost.

Uber initially announced launch plans for three cities this year so an increased presence in Kenya could be a way of magnifying its presence in as many potential growth areas as possible before Safaricom drives off with the money.


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