We recently wrote about how NetOne, Zimbabwe’s second largest mobile network operator, introduced data caps on its WhatsApp and Facebook bundles.
It turns out that data caps have also been introduced on its OneFusion package. A look at the OneFusion menu indicates these changes though the OneFusion website and Facebook page are yet to carry any announcement to that effect.
Launched in June 2016, OneFusion is a comprehensive voice, SMS and data product which gives subscribers access to on net and off net calls, messages, social media bundles (Facebook, WhatsApp and Twitter) and standard data on different packages ranging from $5 to $200.
So far, it has proved to be the best value for money in terms of managing the spend on mobile communications. On packages like the $10 OneFusion 10 and every other package which costs more, the unlimited social media access gave subscribers assurance that even without access to additional data they would still be connected to the most popular platforms in Zimbabwe.
Against the backdrop of a tough economic environment and the high costs of mobile data in Zimbabwe, this aspect has been a huge differentiator for NetOne setting it as the one operator with a budget friendly package.
Now, the operator has started chipping away at that, presumably to manage the data usage and ensure that its network isn’t congested. It makes sense from a network resources management perspective.
However, the only thing subscribers are going to see, though, especially the OneFusion advocates who’ve been joining it from other networks, is NetOne on a slippery slope of product value compromise.