Innovation is always a good thing, even better when it addresses the real problems on the ground (not sure though if something is still worth being called an innovation if it doesn’t).
Anyway, EcoCash recently launched its latest innovation, Swipe into EcoCash. The innovation has so far been met with different responses though most seem to be positive. However, some seem to be having mixed feelings and it’s for that particular group of people that I’ve compiled this – well, those and anyone else really tbh.
So the first and obvious question would be:
1. People whose banks haven’t integrated with EcoCash
If you bank with Barclays, Standard Chartered etc. and are a heavy EcoCash user (which makes most Zimbabweans considering over 80% of e-transactions are on mobile money and over 98% of those are on EcoCash), you’re likely amongst the many who rejoiced and probably still are after hearing about the Swipe Into EcoCash innovation.
I know some people might not understand why this is a big deal but you do. You know how hard it is to buy from a shop which doesn’t accept swipe but only takes EcoCash and cash. You know how hard it is to send money to someone who doesn’t have a bank account. You know how difficult it has been to buy airtime on the go. All services that the rest have been taking for granted since for them, it’s just been a walk in the park.
So good for you guys, now you can enjoy the convenience that the ‘rest’ have been enjoying.
2. EcoCash Agents – no float balance required
At the launch of the product, Natalie Jabangwe-Morris, the general manager of EcoCash mentioned how this innovation will remove the need for a float balance for EcoCash Agents when making the transaction. So for an agent to transfer funds to your account they need a float balance. However, when Swiping Into EcoCash the float being used is the one of the customer i.e. their bank float. Therefore, for an agent to facilitate the Swipe Into EcoCash transaction, they do not need a float balance.
3. People who use EcoCash plus any other mobile money platform
All along EcoCash didn’t allow for money to be sent or received from any other mobile money platform, what you could only do was send money to an unregistered customer. However, now you technically can send money from any other mobile money platform to EcoCash. Even better now that OneMoney has a debit card. How? Simple, by Swiping Into EcoCash. Remember, both Telecash and OneMoney have ZimSwitch enabled debit card which basically means they are not exempt. Therefore, you can now move your funds from any of your other mobile money wallets into your EcoCash account.
4. Ultimately everyone – more POS machines in the system
So since the innovation depends on a Point Of Sale (POS) machine, it only makes sense that EcoCash in one way or the other makes provision for some extra. For now, the SIE (allow me to call it that from now on, typing is hard work!) only works at Steward Bank POS machines. However, EcoCash promised to enable the service on more POS machines.
But here’s the catch for everyone else, whether you need the SIE service or not, EcoCash promised to add more POS machines into the system. I am pretty sure that these POS machines won’t just be for SIE otherwise that would be some serious underutilisation of resources. So the POS machines will likely be rolled out to those Agents who are also merchant so they can multitask using the machine. It’s a no brainer how good this is for the rest of us given how dependent we now are on electronic transactions due to cash shortages.
With that been said, the next question is:
But why are we not 100% happy?
Apart from haters always going to hate hate hate, yes there are still some concerns especially bearing in mind that the idea is not only meant to allow all banks to be ‘linked’ to EcoCash but ‘to replace the need to integrate with ZIPIT’. So now what are those challenges?
1. The transfer is one way
For starters, its good for us to know that customers whose banks are integrated with EcoCash can transfer their money from the bank to their wallets and vice versa.
Swipe Into EcoCash as the name suggests, is a swipe into EcoCash facility (had to dump the abbrev just make this point). It doesn’t swipe out of EcoCash, by that I don’t mean it like the usual withdrawal since that’s the job of the EcoCash debit card, but rather I mean moving funds from your EcoCash wallet into your bank account. I know some might be wondering the use of moving money from EcoCash into a bank? Well, you will never know it until you encounter a situation that needs it, only then will you remember I said it!
2. Transaction depends on the availability of a POS machine
So unlike with those whose banks are integrated with EcoCash, those depending on SIE will have to have a POS machine and an agent at their disposal before they can transfer their funds from a bank account into the EcoCash wallets. So now comparing with that, it then makes sense for those who only have the SIE service as an option to feel robbed.
Also, even if we’re to compare with the other mobile money platforms that is Telecash and OneMoney which are integrated with ZIPIT, this is innovation does not provide the best of convenience. With Telecash and OneMoney you can completely send and receive money in the comfort of your own home or anywhere else really whenever need arises. However with SIE, that’s a different story…
3. You can only swipe into your own EcoCash wallet.
That’s a major bummer if you ask me.
Let’s look at it this way, on the ZIPIT ecosystem you can move funds from your account into any other account all in one transaction. For example, you can move money from your ZB bank account into anyone else’s Telecash wallet or from your OneMoney wallet into someone else’s CABS account. But not so with Swipe Into EcoCash, not so…
But then again, already whether your bank was integrated with EcoCash or not, you were (rather are since it’s still the case) only limited to sending money to and from your own accounts. So yes, I was expecting a ZIPIT integration or an innovation that allows me to send money into any account in just a single transaction. It not only saves time, but a few cents too #cheapskate.
Now your turn: What’s your take on Swipe into EcoCash? Does it address your major concerns or not???
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EcoCash is a mobile money transfer facility which is run by Econet Wireless Zimbabwe. The facility has grown in leaps and bounds since its inception and is arguably the largest mobile money transfer agent considering the huge sums of transactions that the platform is said... Read More About EcoCash
Natalie Jabangwe is a Zimbabwean business executive who is the General Manager and Executive Head of mobile money company EcoCash. A computer engineer by profession, Jabangwe became the youngest chief executive to run a mobile money business in Africa. Natalie is also a published business... Read More About Natalie Jabangwe