Coinciding with the ongoing World Cup, Facebook is banking on the global celebrity appeal of Cristiano Ronaldo for a new Facebook Watch documentary series focused on the Portuguese and Real Madrid footballer.
Facebook watch is a platform that offers original video content produced exclusively for it by partners, who earn 55 percent of ad break revenue while Facebook keeps 45 percent. It was introduced last year to boosts Facebooks ad revenue and give people a reason to frequently return to the News Feed for content they can’t get anywhere else.
Engadget revealed that Facebook is in talks with Los Angeles-based Creative Artists Agency for an original documentary TV show on Ronaldo that will follow the football star’s life on and off the field. It goes on to say that the documentary series will have 13 episodes, to begin with.
Ronaldo already has a massive standing on social media with over 120 million followers on Facebook, so tying up the superstar in a show deal makes perfect sense for the company which is banking on original content to increase its revenue.