From time to time, you will see sponsored stories on Techzim. These are stories that are published on Techzim following a commercial arrangement with a brand. This means that the content itself has been created by Techzim editorial stuff, our sales people or the brand in question for the benefit of the brand.
As such, sponsored stories are to be treated by the reader as Public Relations for the brand in question, and not regular Techzim editorial. In old newspaper speak, they’d be referred to as Advertorials.
Such stories will be placed in a category of sponsored articles over and above any other category of stories on Techzim. Where the article is viewed in detail, it will have an intro that makes this clear too:
Sponsored article. Please see our policy on sponsored stories.
Sponsored stories are one of our ways of sustaining the need to keep on bringing you great exclusive content on the tech ecosystem in Zimbabwe and the region. Our regular content remains the picks and opinions of our smart editorial team who are not influenced by any commercial benefit to Techzim in deciding what and how to cover.
Referral articles contain links to external content from which Techzim benefits commercially. Such articles are clearly labelled so. As a principle, we only refer and recommend products and services that we would ourselves be happy to buy.
A referral disclaimer will read:
This article contains referral links from which we may receive some financial benefit. As a principle, we only refer and recommend products and services that we would ourselves be happy to buy.