One of the main highlights of last year’s ICT Africa was the launch of Africom mobile broadband services. The service launched with a one month free bandwidth offer. Before Africom’s product came along, mobile broadband in Zimbabwe was only offered by Econet, PowerTel and TelOne. None of the three incumbents offered reliable connectivity so Africom’s entry was much welcomed.
A month later, Africom started charging for the service and it was nominal $US18 for the first Gigabyte bundle. They shook the market. They provided an alternative. Cheap internet and more importantly, reliable internet. Unfortunately of course coverage was only limited to Harare.
The competition said the price was unsustainable. That Africom would eventually realize this and up it significantly.
It didn’t happen. Today, a whole year later, as ICT Africa 2011 kicks off, Africom is still selling a Gigabyte of data at US $18.
We hope there’s a company with something in the works to be announced in the next three days. Econet has already indicated they will be unveiling an interesting concept of Econet Energy so the Econet Energy stand is one we will definitely make frequent visits to. We hope it’s something big.