So, what do you do if you’re a mobile operator and your customers have been clamouring all year about your mobile broadband tariffs being too high? Well, if you’re Econet you go ahead and reduce the price but you only make that reduction apply between 12 midnight and 5 AM. You also go ahead and limit it to customers buying data bundles.
Yes people, Econet has indeed finally reduced the mobile broadband prices, but if you’re like us, you’ll probably find the owl browsing hours, and the bundle business the most inconvenient.
Information we received from an Econet official is that since 14 December, the company reduced the night time rates to 4c per megabyte but this only applies to users that buy bundles, at the regular price. He explained: “How this works is that if the user has 10MB of smart data bundle at 0.10c then he will be able to get 25 MB of usage”.
In short, an Econet bundle is now worth more when everyone’s asleep. Precisely because of that; everyone’s asleep. According to the official we spoke to the network is mostly congested during the day but it frees up at night and they’d like to give some of that freeness back to the customers.
This sort-of-reduction is not a promo so no expiry dates here. It can only get lower we assume.
The out of bundle price, the most straight forward package there is (and we suspect the most used as well), remains at the pricey 15 cents per MB. We wish for the day when all this bundle business will go away and users are just charged for their usage straight up. Besides, buying bundles itself doesn’t always work forcing subscribers to use the out of bundle price.
Why not just simplify things the NetOne way; 7 cents per MB period.