The festive season is upon us and as is typical of the season of giving various service providers are offering giveaways and launching promotions. NetOne, the country’s second-largest mobile operator has also jumped in on festive cheers with its new Hot Bundles Promotion.
This is a mobile broadband promotion set to run from the 3rd of December until the beginning of March 2016. It is offering free data to NetOne mobile broadband subscribers that top up their data using the physical recharge data cards.
The cheapest recharge card costs $3 with a standard offer of 70 MB, and this new promo is offering 30 MB on top of that. The biggest offer of free data for the promotion is 1.5GB which is awarded to anyone who tops up with the $50/2GB card.
|Recharge Card Price ($)||Bundles||Free Data|
|3||70 MB||30 MB|
|5||125 MB||125 MB|
|10||285 MB||265 MB|
|20||670 MB||130 MB|
|30||1 GB||500 MB|
|50||2 GB||1.5 GB|
NetOne is making some attempt at offering additional value for broadband subscribers, there is merit in that. However, this comes off as a feeble offering in a very competitive environment.
The motives behind this promo probably include increasing the sales of NetOne broadband packages, pushing physical recharge data cards (I’m not sold on the idea and investment behind those) or just being a bit generous over the festive season and the slow January disease period after that, it doesn’t seem like NetOne is gearing up for a very aggressive broadband space.
It’s most visible competitor in mobile broadband is Econet Wireless, which has often worn the badge of being the overpriced network provider, but is now offering a competitive day bundle promotion that will get a subscriber 250 MB of data a day for $1. Under NetOne’s new promo, that much data will cost a subscriber $5.
it’s not just Econet that’s out to offer competition. WiFi hotspots are also providing internet at competitive prices. As an example, TelOne’s WiFi offers 350 MB for a $1, Telco is offering 110 MB for $1, Africom has a 6GB for $6 offer and ZOL WiFi even has a free 30-minute window followed by a paid for WiFi access that costs $15 for 5 GB.
Most of these pricing schedules were structured over the past 10 months, with each of these operators considering how competition in broadband is no longer specific to immediate rivals. NetOne’s competition isn’t just Econet and Telecel.
WiFi has been just as disruptive to broadband pricing as we’d all love to see NetOne promos that are powered by a huge LTE presence also changing local internet costs.
Heaven knows, in the absence of regulatory intervention, we need these operators to come up with products, promotions and prices that cause a positive disruption. This Hot Bundles promotion doesn’t look set to do that.