In a move that’s likely shake the market, Telecel announced today the slashing of call and internet tariffs in a new promotion called Mo Fire. According to a release we received this morning, for a weekly subscription of US $2 calls to other Telecel numbers will be at less than a cent, SMSs free, and mobile broadband at US 3 cents per megabyte.
It’s a big deal. But here’s where this’s an even bigger deal: Off peak, according to the announcement, is between 9PM and 12 noon the next day. Brilliant because usually off peak is a 12 midnight to 5AM affair in the market.
But there’s always a caveat; “A Fair Usage Policy (FUP) will be implemented on the benefits,” says the release. We’re not sure what it means in this case, but usually it’s an escape clause of sorts. We have sent a few question to Telecel to get clarification on this. Well, that and how long this promo will run for as well as whether the 3 cents an MB is an out of bundle rate.
The promo is in addition to the never-ending Mega Juice promo that’s been running for over 3 years now. Recently Telecel also introduced the Broadband Plus promo which effectively cut their data rates by half for bundle buying customers. Telecel is the second largest mobile operator in Zimbabwe.
Here’s a link to the full press release.