If you are still in denial and you don’t believe that we’re in an economic crisis, ZOL’s revised pricing scheme might be a reminder that things are not ok. Back in August ZOL revised their prices upwards and for the second time in three months those same prices are going up once again.
Why are they increasing prices again? Well, it would be best if I took what the noted themselves in the official communication they sent out:
Dear Valued ZOL Customer,
We are writing to inform you about a pricing update that will affect your account.
The circumstances prompting this change are compelling. Our costs are growing at a rate poised to outpace our service delivery. In order for us to continue providing you with the same quality of services you have come to rely on, we are revising our prices upwards.
This increase will take effect on the 1st of November, 2018. Due to the short notice, we have extended a 7 day period for you to pay your subscription before your service is interrupted.
I guess it’s kinda cool that they are giving that 7-day period for subscribers to then adjust to the new pricing but the price hike itself is quite alarming. I wouldn’t go as far as calling it excessive as the “costs” they speak of are not clear to us.
I do understand when companies increase their pricing because even if the services they offer are not affected by rates they still have to pay salaries to workers who’s money is being devalued. So either you increase pricing and increase workers salaries or workers watch as their salaries carry less value and the morale drops and so forth and so on.
I will say though I expected a price increase I did not expect it to be this steep.
Are you sticking with ZOL because they offer a more reliable and faster internet experience than TelOne or are you jumping ship considering that the price gap between the two services has grown so much now?