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ZIM STARTUPS! Jack Ma’s US$1.5 mil African Business Heroes is back!

Africa Business Heroes 2022 ABH

The “Africa’s Business Heroes” (ABH) prize competition, one of the Jack Ma Foundation’s flagship philanthropic programs spotlighting and celebrating Africa’s entrepreneurial talent has opened applications for its fourth annual edition.

Entrepreneurs from all 54 African countries, across every sector, age group, and gender are now able to submit their applications, in either French or English, for a chance to become one of the Top 10 finalists. The official slogan of the competition, “It’s African Time”, is a bold call to action to all talented African entrepreneurs who are challenging stereotypes associated with “African time” – creating local impact and building a better, more inclusive future through their businesses.


At the grand finale later this year, 10 finalists will take the stage to present their businesses to a panel of business legends to win a share of the US$1.5 million grant. The journey to the Finale will also include access to a community of international leaders and innovators, industry experts, investors and accelerators, as well multi-disciplinary boot camps and training sessions to help the finalists take their businesses to the next level.

“I was beyond proud to have been named the winner of the 2021 ABH competition. I hope that my win inspires many people across Africa to feel that they can make a difference and be impactful. I learned so much throughout the competition and will take those learnings to continue growing PraxiLabs. We will remain focused and determined to change how Africa learns and teaches science, one virtual lab at a time,”

Khadija Mohamed Elbedweihy, Founder, PraxiLabs.


“Entrepreneurship in Africa is experiencing a strong upward trajectory and it is so encouraging to see. But there are still so many entrepreneurs whose inspiring stories and impactful businesses need a spotlight, and who could benefit from additional support. The Africa’s Business Heroes prize competition is encouraging extraordinarily talented entrepreneurs from all 54 African countries, across every single sector, age group, and gender to apply in either English or French for a chance to win their share of a $1.5 million grant, access to training, mentorship, and more. We want to enable entrepreneurs that are not only building successful businesses, but who are also running mission driven organizations that generate growth for their local communities across Africa. If this sounds
like you, join the Africa’s Business Heroes prize competition today. It’s African Time,” said

Zahra Baitie, Head of Partnerships & Programs, ABH.

ABH is part of the Jack Ma Foundation’s long-term commitment to help support and foster an inclusive and strong African entrepreneurial ecosystem. Over a 10-year period, ABH will recognize 100 African entrepreneurs. This year, ABH has revamped its brand identity to better reflect its ethos. The new logo focuses on the concept of the “Hero” as they are the ones who drive changes on the continent.

The interconnected lines capture a sense of connectedness, which reflects the goal of creating a community of African entrepreneurs, investors, mentors, trainers and business service providers. The logo also aims to evoke a sense of dynamism, which reflects the inherent nature of true entrepreneurship and ABH’s own drive for innovation. Lastly, the logo features African geometric designs, which speaks to ABH’s pan-African focus and goal of enabling the African entrepreneur ecosystem. ABH has also upgraded the application system by adding in-process tutorials such as former heroes’ sample videos and tips, streamlining the applications process and adding in fun, interactive elements such as Avatars, etc.

Applications will be open online until 6th June 2022 with semi-finalists announced in October and the
top ten finalists for 2022 unveiled in November. To apply and for more information about ABH, please visit the link here

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