Wondering why your business’ branding isn’t working? Listen to this…

Valentine Muhamba Avatar
Zarura, brand, branding, strategy, business

Brand identity/branding has long since been a cornerstone of any company or collective. If your potential customer can’t distinguish you from a competitor or make you out at all, then sustainability is going to be difficult. This not only speaks to your logo or commercials but also of your internal branding as well as your products and services. To get a picture of what it takes to stand out as a brand or company I was joined by John and Elizabeth Murinye who are the founders of Zarura, a local brand strategy firm. They have worked with companies like Club Rozalie, Irish fintech firm Billout, Gomba Educare and many others. We explored the concepts of brand strategy, visual design and aesthetics as well as what makes a brand memorable.

You can check out some of Zarura’s work with the link below:

  1. Branding your startup
  2. Zarura Rebranding Zimbabwe
  3. Rethinking TelOne Zimbabwe’s Branding
  4. Rethinking ZTN

Subscribe & listen to Technikari on these podcast sites & apps

You should also check out these episodes of Technikari

Shurugwi’s superstar King Kandoro joined us to talk about his Prodigal Son, life in the diaspora and how he chewed his school fees.

Diaspora, Shurugwi, content creation & more with King Kandoro

Does the registrar’s office have enough supplies to print these complicated e-passports? The government is still struggling to meet the demand for the old ones.

Zim’s e-passports: does the govt have enough material for the tsunami that is to come?

Our conversation with Gwinyai Nyatsoka, the CTO of US-based software development firm Cobbles, who is looking to teach local developers how to gain access into the remote developer market.

Gwinyai Nyatsoka: CTO for a US tech firm who wants to teach local devs how to do the same remotely

We spoke to Matt Coquillon the co-founder of Mama Money about how the remittance service started and its links with the Zimbabwean Diaspora.

Mama Money: the social impact money transfer service

Zimbabwe’s drone expert, Tawanda Chihambakwe invited us out to an event where he was pitching drone tech to ZESA. After that presentation we had a chat about drone adoption in Zimbabwe, operating environment challenges and what he has planned for the future.

Zim’s drone expert talks about manufacturing plans & problems with local operating environment

, ,


  1. Thandiwe Mukandatsama

    Well done Liz and J. What a journey. Zimbabwe is so proud of you. Ireland misses you and your talent. ❤️❤️❤️

  2. Robert

    impressed and educated by this information. thanks!

  3. John Murinye

    Thank you Techzim for inviting us to Technikari. We loved it! Valentine — you’re amazing. Probably the best editor and host in Zimbabwe.

  4. Anonymous

    Add me to weekly tech news recipients